Still Making Under $100k/M From Email? Let’s Fix That

Hey, it’s Ebenezer here.

If your ecom brand is pulling in less than $100k a year from email, chances are, it’s not your product or audience that’s holding you back.

It’s a few silent killers that most brands don’t even realize are slowing them down.

Let’s talk about them

Yes, segmentation matters.
But too much of a good thing can turn into a nightmare.

If you’re breaking your list into 30–50 micro-segments, you’re spending more time building audiences than sending emails.

Keep it simple. Focus on your core engaged segments (like your 14-day, 30-day, and 60-day actives). That’s more than enough to start.

When you’re under $100k, volume > perfection.

The goal right now? Get consistent reps in, send, test, learn, repeat.

You can’t make more money from people who aren’t on your list.

Even if your flows and campaigns are perfect, if your list isn’t growing… your revenue will eventually hit a ceiling.

Your top priority?
An optimized pop-up that converts at least 8–10% of your traffic.

That’s the engine behind all email revenue.
No list growth = no scale.

So before chasing advanced automations, fix this first. It’s the foundation.

Flows are amazing, but only when they’re simple enough to actually work.

Too many brands build 15 email automations with endless conditional splits that confuse everyone (even their team).

Here’s what you really need:

That’s it.

Keep each one lean and focused on revenue and relationships.

You’ll be shocked at how much simpler your system runs when you cut the fat.

If every campaign is a discount, your audience will eventually tune out… or worse, they’ll only buy when you’re on sale.

The best brands mix it up with value-driven content:

That’s how you build trust, not just transactions.

People buy from brands they connect with. Give them something worth opening even when there’s no sale.

This one’s huge.

Sending every campaign to your entire list might feel productive, but it’s the fastest way to ruin your deliverability.

Instead, build momentum.

Start with your 14-day engaged segment, nail your open rates, then expand to 30-day, 60-day, and so on as your inbox placement improves.

Remember: inbox placement is earned, not assumed.

Here is The Big Picture

Before worrying about fancy hacks or “secret” automations, get these five fundamentals right.

Because here’s the truth:
The brands doing $500k+/year from email aren’t doing anything crazy.

They’re just doing the basics consistently and correctly.

Do that — and you’ll be surprised how quickly your numbers start climbing.

Talk soon,
– Ebenezer